Candidate-controlled evidence
People choose the professional materials and evidence appropriate to the assessment they want.
MERIFACT PROFILE
Career intelligence grounded in the evidence you choose to provide.
Merifact = Merit + Fact. Professional worth grounded in what someone has actually done.
Merifact Profile is the commercial product direction for the profile and career-intelligence assessment capability currently being exercised through the Helping Hands beta experience.
PRODUCT TRANSITION
Helping Hands is the beta implementation. Merifact Profile is the product identity.
The current Helping Hands Career Assessments public experience already performs much of the marketing and explanation needed for this capability. AVIDNESS does not need to maintain two competing full marketing pages during transition.
This page therefore serves as the AVIDNESS Human Capital product bridge. The richer candidate-facing marketing experience can migrate to Merifact branding when the commercial transition is ready, while Helping Hands can remain a distinct program powered by Merifact.
CORE PRODUCT PRINCIPLES
What carries forward into Merifact Profile.
Evidence-backed assessment
Findings connect presentation and professional claims to supplied evidence, consistency, credibility, alignment, and demonstrated capability.
Purposeful action
Recommendations are intended to help candidates improve what matters rather than generate generic profile-completeness advice.
PRIVACY BY DESIGN
Your professional evidence deserves deliberate handling.
Merifact Profile is being designed around candidate-authorized evidence, privacy controls, sanitization, retention choices, and governed deletion. LinkedIn can remain an important evidence source without becoming the permanent identity of the product.
AVIDNESS privacy approach